Two new Datsuns are set to be released in 2016 in India, aiming to exploit the 10% of consumers between the Nissan and Datsun Brands these cars will be designed to be as cost-effective to run as can be made.
The first of these has been named the Datsun Go. With a predicted price of less than Rs 4-lakh, the Go will be a city car similar in size to the Up produced by Volkswagen. Under the bonnet this car will have a petrol powered 1.2-litre engine which will produce 74 bhp and 80 lb/ft of torque. The main competitors are predicted to be the Hyundai Eon and the Maruti Suzuki Alto. The Company home to market this car mainly at rural and non-metropolitan parts of India. ”We believe 65% of Datsun sales would come from non-metro rural or semi-urban centres. That is where the products would be attractive,” claimed Ajay Raghuvanshi, Nissan Motor India’s vice-president of business management. Continue Reading →